…On the brief unavailability of the Facebook-owned trio

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‘Brief’ here being very relative.

I was going to spray some red hot sauce on my Whatsapp status when I realized that the Universe wouldn’t approve. Shame.

Coincidentally, I was having the same issues with my Instagram. These were two different platforms so I concluded that it was a network glitch. I absolutely forgot that it was controlled by the same set of people. Maybe if I had checked Facebook, I would have been able to put one and two together.

I took to my status to talk about it, texts were going through as at the time, even though fluctuating. A lot of people responded to that status update, they had the same problem!


I stopped guessing when I saw it all over the major US news sites. Apparently it had begun to trend on Twitter. Trust Twitterians, they juiced out some humour from this.

What does this mean for business owners and online entrepreneurs? A lot of things…

An awakening; a nudge to diversify

This is the time to seriously consider your dependability on just a narrow pick of internet platforms. As indispensable as Whatsapp seems to have become in our lives, caution must be exercised in overly depending on its availability.

SEOs discuss this all the time. With each Google algorithm update, we are reminded that it would be very unwise to depend on search engines only for traffic. This is not new to anyone who has cause to study Google trends.

Funny thing also is that Search used to be entirely Yahoo. Google decided they were going to lead the pack and the narrative flipped.

Just like that…

Guess what, the entire world adjusted. Just like we are adjusting to the total shut down of Google Plus. Just like BoardBooster called it quits on Pinterest enthusiasts.

Whatever platform it is, never become absolute about them. In fact, they may never leave the scene like we fear. What if they evolve? And they do so very fast?

Be as flexible as the trends and as swift as human-based decisions. Therein lies the first step to succeeding as an online entrepreneur.

In the very least, be swift in character and open to the fickleness of this all because in the end…

“Only the paranoid survive.” -Andy Grove, former CEO of Intel


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(10) Comments

  1. Beautifully Tanned (Tania Okolo) says:

    This is so good. Accurate and interesting to read. I have become so addicted to your blog. Thankfully there is always something new to read. Even if there wasn’t, 800 posts will keep you busy for hours. I read that you have that many posts in one of your comments.The variety is very refreshing too. We finally have a lifestyle blog in Nigeria.

    1. Esther Adeniyi says:

      Oh oh, why are you bursting my brain naaaaaaaaaa? Thank you soooooo much. Thank you! I am so glad you like my space. I can’t wait to see more of you around.

  2. Very well said, it’s really important to diversify though not always easy. I am still trying to get around the Blog sphere and building an email list. But there is always a strategy and a platform that tends to works for you better than others and it’s usually advice to pick 2 platform rather than having your hands full and at the same time have a backup for your traffic. Really confusing could you please throw more light on this.

    1. Esther Adeniyi says:

      Yes Afam, you are actually very right about this. You know, I always ask people to pick two to three platforms too. Thing is that, if we are referring to social media, pick one of Mark’s group and another outside his jurisdiction. Then add SEO to your strategy and you will be just fine! E.g Instagram and Pinterest plus SEO or Facebook and Pinterest plus SEO or even Twitter and Pinterest plus SEO. Now, if you are looking to add Whatsapp marketing to it, you can now do that leisurely. Have you read my blog post on Whatsapp blogging? You can check it out. Just type “Whatsapp Blogging” in the search box and press enter to search. But in all ehn, no fuss. Master one, then get to the next while you do the one you have mastered with the new one simultaneously. No fuss o, take this thing graduaaaaaally but be devoted to it. So that you do not burnout.

  3. Thanks a lot, just hope in the process of specializing in one of Mark’s platform it doesn’t crumble? the disruption have been frequent lately and so scary!

    Anyways I am making my ground on Pinterest still getting around. I’ll surely check for WhatsApp marketing.

    Thanks alot this was really helpful

    1. Esther Adeniyi says:

      I am glad this was helpful. Remember that I said in the article that even if it doesn’t crumble, it may evolve. In essence, you just have to be open to change and be flexible enough to transition when it is necessary. You will be fine, trust me. Just take them one after the other and find some fun in the process! You may focus on your Pinterest solely for now. Add the viral worthy boards, we discussed this, remember? And pin consistently.

  4. Thanks alot.

    Viral worthy boards??
    Please can you throw more light on this?

    1. Esther Adeniyi says:

      Ahahahahahaah, we have turned this post into The Weekend Blogging Forum!

      So, there are some boards that are naturally susceptible to virality because people are looking for such topics. Say, for example, self-care, personal development, health, weight loss, natural remedies, belly fat loss, relationships, love, and sex, beauty tips, henna and tattoo, African hairstyles, nail art, making money online. You just have to find boards that fit into your message and niche and create them. They will increase your visibility.

      In reality, when it comes to blogging, there is “what you want to write” and “what people want to read”. You must find the balance. “What people want to read” posts will attract and drag them to read your “what you want to write” posts. Hopefully, this makes sense.

  5. Ohhh! I remember now thanks so much.

    Your content are indeed detailed, helpful and rich❤

    1. Esther Adeniyi says:

      Thank yooooou

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