5 Proven Methods to drive engagement on Instagram

Colorful instagram feed
Instagram is
fast becoming the official social media platform for Bloggers. We probably all
started from Facebook and Twitter. But as Instagram began to gain more and more
popularity and users, we ported to it and why not?
According to
www.statista.com, the number of monthly
active Instagram users as of September 2017 reached 800 million, up from 600
million in December 2016. According to the report, Instagram has become one of
the most popular social networks worldwide.
The visual
appeal of the platform is enough reason to want to stick. The exposure and visibility with the use of hashtags also come
with immense rewards. I don’t know about other people, but I have not had the privilege
of brands approach me on Facebook, they usually come from Instagram. Even if
they are coming in through my email, I trace it back to this same Instagram. I
think this is partly why I am becoming weary of Facebook.
The major
challenge of Instagram users however is the difficulty in driving quality
engagement. With thousands of followers, some folks still lack proper, quality
engagement on their handles. It’s frustrating if we must be realistic.
With a low
conversion rate, it is very difficult to get brands to work with you. How do
they trust that the sponsored post they are paying for is going to bring in the
desired results? Brands aside, I wouldn’t, personally, want a following that
doesn’t care about what I have to say.
This is why
unlike other people, my opinion about somebody unfollowing me is different.
When someone unfollows me, I am convinced that they are helping me prune my audience.
If I have 1,000 Instagram followers and just a half of them are interested in
what I have to say, I would be extremely happy to have the other half leave my
followers list. I would like to know how many of us are “in business together”.
Do you get
me? That’s why I say over and over again, it is never a bad thing to have people
unfollow you because it is mostly not personal. Don’t also forget that people
deactivate their accounts every day.
The truth is
that while there are some very hard and fast rules to different social media
platforms (these are derived from understanding Algorithms and proposing laws
that work), some of these methods are experimental. Some of them are also
picked up from watching what other people are doing and how they interact with
their audience. I have tried and tested some methods and because they worked, I
can recommend them to you.

How do you
drive engagement on Instagram?

Define your
interests

One thing I
have learned about Instagram is that having people of like minds follow you
sparks a lot of feedback because they are genuinely interested. Let people know
upfront what you are doing on Instagram. Don’t be a random Instagram user.
If you want
to share your life with your followers, let them know. This really works if you
have a personal blog. It works even if you don’t have too. Just get them to
have an overall picture of what you would like to achieve with your page. If it’s going to be a page on thrift clothing, do say.You
might do this in your bio. Substantiate what you have in your bio with your
pictures.
One or two random or off pictures are okay but limit them to the
barest minimum. I want to be able to predict the next picture on a health and
fitness Instagram feed. If I were following a lingerie store too, I don’t want
to see pictures that are frequently off.
This is why
you should learn to stick to your message. A lot of times brands that are off
your niche may approach you. One or two instances of these are fine, be careful
of not distracting your following. A natural hair page cannot afford to be promoting
nail polish brands every time. Learning to say no is important.

2. Interact
with the people in your circle

Social media
is supposed to be social. Interact with people in your niche and circle. Be genuinely
interested. If you want people to comment more on your page, comment on theirs.
It is very easy to double tap and move on but I want to confidently tell you
that it may not give you the type of engagement that you want if you want
people to comment.
Pause on
some accounts and actually comment. Not “nice”, “cool pix”. Uhn uhn. Give
your opinion, honestly commend a cause, and answer a question.
Also, just before you make a
post on Instagram, try to engage with at least 10 people in your feed. It is a
way to prepare them to interact with yours too.

3. Present
Quality

Yes, yes,
yes, I know. Instagram is to satisfy our vanity. I also understand the need to
not abuse the platform. But did you know that people are beginning to have actual
conversations on Instagram? Did you know that people are beginning to even blog
on Instagram?
In fact, I
could in the future decide to make my Instagram a mini blog, that’s even if it’s
not one already, lol. All I just give you is my address: htttps://www.Instagram.com/estheradeniyisblog.
So, give out
quality. Accompany quality pictures with quality text/caption. Share something
new, ask a question, and answer a frequently asked question. Get your followers
involved. You don’t always have to write a lengthy caption, just be useful and
stay relevant.
I say this
over and over again. Nothing beats quality. If you can’t afford to get stunning
pictures every time, compensate your average pictures with what you dish out in
your caption. If you have access to a good photographer, strike a deal and
learn a few picture editing techniques. Also note that people respond a lot to
your personality. If your brand is less personal, build a persona around it.
You might do it with colour schemes or a cohesive Instagram feed etc.…

4. Respond
to every comment on your photo

No, don’t be
tempted to ignore or become full of yourself. It’s actually not easy to comment
on people’s Instagram photos. The best way to appreciate that effort is to respond
and react to the comment. You won one more interested follower. This person is
going to come back to comment again or even repost your photo.
I say this
from experience. Be sure to answer queries, delete foul comments and be
grateful for testimonials. As a rule, you can drive more engagement from your existing
engagement. Build meaningful relationships with your followers in the comments
section. No need to rush, every little thing that you do adds up to your
overall growth. Rome was not built in a day, so don’t be in a hurry. Slow and
steady…

5. Be
consistent

You guessed
right! I am always going to talk about consistency. You don’t want to keep
your Instagram followers waiting to see your next goodness. Show up. If your Instagram
handle is going to stick to people’s heads, you have to be in their faces. Not
in an annoying way tho’.
Being
consistent is not the same as spamming your followers’ feeds. Be considerate.
If you want to post once a day, thrice a day, thrice a week, don’t miss it.
Some folks will see you and ignore once, they can’t after the 50th time if you bring quality to the table. When someone follows you, the best way
to keep them is to keep being who they fell in love with in the first place and
better.
Next week on the social media segment, I will share five other methods to drive engagement on Instagram, so stay tuned. What other
methods do you employ to drive engagement on Instagram? I would love to hear
from you.
P.S- I could work
with you in getting your blog to where you want it to be and higher. Email me at esther.adeniyi@gmail.com.
Photo via : Bespoke Bride

Related: How to build a cohesive Instagram feed