Dove Controversial Advert: Lola Ogunyemi, the Black Model Speaks up

Dove Controversial Advert
Dove, owned by Unilever was heavily criticized as people descended on them over the campaign they ran on Facebook. Apparently people found this Dove Controversial Advert a racist one.

 

WomanNg reports that the Dove Controversial ad, which shows a black woman becoming white after using
the brand’s lotion, has come under heavy backlash and the company has
apologized for the offense.
However, in an opinion piece on Guardian UK, titled, “I am
the woman in the ‘racist Dove ad’. I am not a victim,” Lola Ogunyemi, the black
woman featured in the ad shared her views about her role in the advert.
She explained that her reason for taking up the chance to be
the face of a new body wash by Dove was because she wanted to change the
narrative that has so long existed in the society that dark people needed to be
lighter to look better.
“Having the opportunity to represent my dark-skinned sisters
in a global beauty brand felt like the perfect way for me to remind the world
that we are here, we are beautiful, and more importantly, we are valued,” she
said.
Sadly, Lola said, she woke up one morning only to discover
that she had become “the unwitting poster child for racist advertising.”
Even though she had a great time with other models during
the shoot of the advert, she explained that she would have declined the offer
if she had known how people were going to perceive it.
“If I had even the slightest inclination that I would be
portrayed as inferior, or as the “before” in a before and after shot, I would
have been the first to say an emphatic “no”. I would have (un)happily walked
right off set and out of the door. That is something that goes against
everything I stand for.”
Noting how Dove had been criticised for the same thing in
the past, Lola said that “the narrative has been written without giving
consumers context on which to base an informed opinion.”
According to The Guardian, she had said, “However, the experience I had with the Dove team was
positive. I had an amazing time on set. All of the women in the shoot
understood the concept and overarching objective – to use our differences to
highlight the fact that all skin deserves gentleness.
I remember all of us being excited at the idea of wearing
nude T-shirts and turning into one another. We weren’t sure how the final edit
was going to look, nor which of us would actually be featured in it, but
everyone seemed to be in great spirits during filming, including me.
Then the first Facebook ad was released: a 13-second video
clip featuring me, a white woman, and an Asian woman removing our nude tops and
changing into each other. I loved it. My friends and family loved it. People
congratulated me for being the first to appear, for looking fabulous, and for
representing Black Girl Magic. I was proud.You might want to read on how to choose the right foundation for your skin

Then, the full, 30-second TV commercial was released in the
US, and I was over the moon again. There were seven of us in the full version,
different races and ages, each of us answering the same question: “If your skin
were a wash label, what would it say?”
Again, I was the first model to appear in the ad, describing
my skin as “20% dry, 80% glowing”, and appearing again at the end. I loved it,
and everyone around me seemed to as well. I think the full TV edit does a much
better job of making the campaign’s message loud and clear.
There is definitely something to be said here about how
advertisers need to look beyond the surface and consider the impact their
images may have, specifically when it comes to marginalized groups of women. It
is important to examine whether your content shows that your consumer’s voice
is not only heard, but also valued.

 

I can see how the snapshots that are circulating the web
have been misinterpreted, considering the fact that Dove has faced a backlash in
the past for the exact same issue. There is a lack of trust here, and I feel
the public was justified in their initial outrage. Having said that, I can also
see that a lot has been left out. The narrative has been written without giving
consumers context on which to base an informed opinion.Vaseline beauty hacks that will make you hoard Vaseline

While I agree with Dove’s response to unequivocally
apologise for any offense caused, they could have also defended their creative
vision, and their choice to include me, an unequivocally dark-skinned black
woman, as a face of their campaign. I am not just some silent victim of a
mistaken beauty campaign. I am strong, I am beautiful, and I will not be
erased.
Even though Lola, a US-born Nigerian, agrees with Dove’s
apologies, she feels that they could have also defended their creative vision,
and their choice to include her, an undeniably dark-skinned black woman, as a
face of their campaign.
“I am not just some silent victim of a mistaken beauty
campaign. I am strong, I am beautiful, and I will not be erased,” she says. “News sources: WomanNG, The Guardian