How to become the best at what you do

how to become the best at what you do

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This was written by Akan Imoh.  You can find more of his intelligent thoughts on Facebook.  Now, read what he writes below:

“I have come to realize that to succeed and become the best at what you do, 60% of the requirement is content (what you know), 20% is relationship (who you know) and the other 20% is packaging (how you present what you know). I call this ‘The Daddy Yo Strategy’. This theory was founded and postulated by me.

how to become the best at what you do

1. Content
2. Packaging
3. Networking


This is the point where you work so hard on your craft. You stop focusing on haters and rumours, you dedicate time to learning and improving on your craft. You watch YouTube Videos, go for training, attend seminars and all.

You can’t be the best at what you do if you don’t have a 100% grasp of what you do. You must be extremely good at it. If you’re woken up from sleep, you should be able to deliver. Content is key. Ability is key. There’s no amount of branding or packaging or connection you’ll have if you’re not good at what you do, its all a waste.


If you’re good at what you do, and you don’t begin to understand that you must package yourself well, you’ll just be an extremely excellent person doing great things in one small corner of the world and no one knows about you. Never joke with your packaging.

We have too many people who don’t know what they are doing but are enjoying success. Simply because they packaged well and got famous.


Finally, don’t forget this one. You can be the best at what you do, have the best branding. But, if you don’t cultivate relationships, you’re on your way to failure. At this point, you’ll need people to hold your hands and lead you into the jungle. Some people just need to write a note to another person for you and doors will be opened for you.

This is the time to begin to cultivate relationships in your field. Make connections. I repeat, make connections. Very very key. Look out for the important stakeholders and begin to strategize on how to meet them. Learn to give gifts. You want that guy to be your mentor, have you thought about doing something to make him smile? You must give to be given.

Some of you are stingy even to your destiny. Please, don’t be. That man ehn, yes, he already has so much money, and might not need anything you buy for him, but, just still buy. A pack of white handkerchief will do wonders, you won’t believe this. A bottle of wine can open doors for you that will shock you.”

That was a very profound read up there by Akan Imoh but before I sign off from here, I want you to watch this video below. It’s the shortest you can ever watch, so really, do watch. What I have come to realize is that people want you to be safe and balanced but the question is: how bad do you want this?

How to become the best at what you do | David Goggins

Now, if you liked this blog post, you will like this one >>>> How to get to the top of your career

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(19) Comments

  1. Thank you for sharing Akan's piece on your blog. You see, for many of the opportunities I have had in life, I trace a major percentage of them to relationships I have established and built with people. This is why I think that it is pointless to be knowledgeable without a carrier. Something has to carry your knowledge.

    Great post by Akan Imoh. I already checked him out on Facebook. He seems pretty stuffed up,

    1. Yes he is, I like many of his posts. Thank you for sharing your thoughts on his thoughts, lol.

  2. Great post and thoughts shared by Akan. I agree with Ibukun Omolola. I think packaging too helps. You will see someone with almost empty head gallivanting around and making this money.

    One thing to note tho' is not to come packaging with an empty brain. Just like he said, know your stuff too.

    So, Esther, I wanted to suggest something even though I think you are already doing it. For someone like me that isn't particular about blogging that much, can you spice things up by adding these posts once in a while? I really like to read some of your other posts that are not just blogging or light hearted blogging posts.

    I hope I didn't disrupt your blogging plans. Well done.

    1. YASMIN says:

      I also support John Ifedayo. Some of your lifestyle posts add spice to the blog. What do you think ?

    2. Hmmmmmmn… Like you said John, as soon as I switched to Blogging posts, I realized how quickly it might be boring for readers who don't blog, so I have decided to add in a few more interesting posts here and there.

      I really appreciate your feedback John, it shows that I have readers who care about me and my blog.

      Thank you very much .

      Yes, Yasmin, I think it's a great idea. Thank you for commenting .

      How's the weekend coming ?

  3. Anonymous says:

    Nice post, well written.

    1. Thanks for stopping by.

  4. Thanks for sharing this piece, Esther. I need to start working on my packaging and networking

    1. Yes, you should. I guess you are doing pretty well in content. But alas, like Ibukun said, we need carriers.

  5. Jonathan Press says:

    I always tell my own circle, know everything you should know about what you do.

    It's somehow difficult to comment. I tried to comment at first and it was asking me to sign in. I am not really good at tech things. How will it be easier for me in the future? I had to now use the Name/Url option later.

    1. Thank you for eventually finding a way to comment.

      Normally, asking you to sign in is when you choose to comment with your Google Account. So, you are signing in with your email and password into your google account and not my blog. I hope you understand that?

      Alternatively, you can keep on using the Name/URL option. I think it's the easiest option for those who do not have the patience to log into their emails through the blog. You don't need to insert a url or blog address if you don't have, just your name is enough. Many people comment on my blog using this system.

      Thank you once again. Have a great weekend.

  6. Very Insightful. Networking is key in all facets of life.

    Great post.

    1. Yes, it is a great post.

  7. Thank you for sharing this. I must say that packaging is my problem. My sister said to me yesterday, "Go and learn makeup" Lol!
    Really awesome stuff ??

    1. Packaging is very important.

  8. This is really great. I never thought of the packaging like that. I’ve learned a lot, sonthank you

    1. Esther Adeniyi says:


  9. Kemisola says:

    Thanks for always being a blessing Esther! Thank you!

    1. Esther Adeniyi says:

      I am happy this made you happy.

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